期刊目次

加入编委

期刊订阅

添加您的邮件地址以接收即将发行期刊数据:

Open Access Article

Research on Information System Project Management. 2023; 3: (1) ; 20-23 ; DOI: 10.12208/j.ispm.20230005.

Constructing a product manager's mindset based on value
基于价值的产品经理思维构建

作者: 唐宇捷 *, 王德臣, 赵硕

同济大学 上海

*通讯作者: 唐宇捷,单位:同济大学 上海;

发布时间: 2023-12-20 总浏览量: 651

摘要

从二十世纪末到现在二十一世纪初,我们国家经历了互联网急速发展的三个阶段,从PC驱动时代到移动互联网时代,再到如今的人工智能·大数据时代,市场需求在不断变化,用户增长模式也渐渐发展到现在的用户留存模式......对产品经理而言既是挑战又是机遇。产品经理需要更聚焦价值才能让产品更具竞争力并扩大优势,从而赢得更多市场份额,为企业持续创造经营效益。

关键词: 互联网;产品经理;用户价值;商业价值

Abstract

From the end of the 20th century to the beginning of the 21st century, our country has experienced three stages of rapid development of the Internet. From the PC-driven era to the mobile Internet era, and now into the era of artificial intelligence and big data, market demand is constantly changing. The user growth model has gradually developed to the current user retention model. For product managers, it is both a challenge and an opportunity. Product managers need to focus more on value in order to make products more competitive and expand their advantages, thereby winning more market share and continuously creating operational benefits for the enterprise.

Key words: Internet; Product Manager; User Value; Commercial Value

参考文献 References

[1] 余益民,江国才,步文清.产品经理关键能力评价模型研究[J].中国多媒体与网络教学学报(中旬刊),2018(10):89-93.

[2] 张惠娜,傅一凡.互联网产品经理特质要求探究[J].中国集体经济,2012(07): 150.

[3] 靳星星.产品经理需具备需求调研的高阶能力[J].商业观察,2023,9(16):6-9

[4] 曾玉寒.出版深度融合下产品经理思维模式的构建[J].中国编辑, 2023(1):64-67.

[5] 王金峰,钟声,董谱祥,等.浅析互联网行业产品经理职能[J].中小企业管理与科技(中旬版), 2019.

引用本文

唐宇捷, 王德臣, 赵硕, 基于价值的产品经理思维构建[J]. 项目管理研究, 2023; 3: (1) : 20-23.